Strategic Marketing for Nonprofit Organizations Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing for Nonprofit Organizations Book

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.Read More

from£60.66 | RRP: £56.95
* Excludes Voucher Code Discount Also available Used from £6.09
  • 0138519323
  • 9780138519322
  • Philip Kotler, Alan R. Andreasen, Alan R. Andreason
  • 1 November 1990
  • Pearson US Imports & PHIPEs
  • Hardcover (Book)
  • 156
  • 4th Revised edition
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