Strategic Marketing (Int'l Ed) Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing (Int'l Ed) Book

Strategic Marketing Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation. Full descriptionRead More

from£83.68 | RRP: £54.99
* Excludes Voucher Code Discount Also available Used from £4.75
  • 0071326235
  • 9780071326230
  • David W. Cravens, Nigel Piercy
  • 1 October 2012
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 768
  • 10
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