Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) Book

Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with an emphasis on analysis planning and implementation. It uses a decision-making process to examine the concepts and issues involved in analyzing and selecting strategies.Read More

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  • Blackwell

    Strategic Marketing examines marketing strategy using a combination of concepts, application processes, and cases to develop managers' and professionals' ability to make decisions and apply them to business situations. By reading this book...

  • Product Description

    Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

  • 0073381004
  • 9780073381008
  • David W. Cravens, Nigel Piercy
  • 1 April 2008
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 800
  • 9
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