Strategic Planning for Public Relations Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Planning for Public Relations Book

Strategic Planning for Public Relations This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in... Full descriptionRead More

from£53.32 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £5.48
  • 041550676X
  • 9780415506762
  • Ronald D. Smith
  • 6 February 2013
  • Routledge
  • Paperback (Book)
  • 560
  • 4
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