Strategic Positioning: Creating Growth, Generating Profits, and Achieving High Performance: Creating Growth, Generating Profits and Achieving High Performance Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Positioning: Creating Growth, Generating Profits, and Achieving High Performance: Creating Growth, Generating Profits and Achieving High Performance Book

Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. This volume shows how world class positioning can be developed based on modern techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.Read More

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  • 9835600589
  • 9789835600586
  • Paul Temporal
  • 16 December 1999
  • OUP South East Asia
  • Paperback (Book)
  • 241
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