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Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company Book
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Product Description
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
- Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
- Highlights seven principles of effective product creation
- Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
- Includes key questions and milestone decision issues from each stage of the product creation process
- Covers both short- and long-term strategies, coupled with suggestions for advanced technology
- Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
- Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
- Addresses sensitive issues of branding and intellectual property rights
- 0071486550
- 9780071486552
- Ronald L. Kerber, Timothy M. Laseter
- 1 February 2007
- McGraw-Hill Professional
- Hardcover (Book)
- 288
- 1
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