Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company Book

Strategic Product Creation : Hardback : McGraw-Hill Education - Europe : 9780071486552 : 0071486550 : 23 Jan 2007 : A guide to creating and marketing the right product fast. It offers guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development.Read More

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  • Product Description

    Create and market the right product-fast

    Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

    • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
    • Highlights seven principles of effective product creation
    • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
    • Includes key questions and milestone decision issues from each stage of the product creation process
    • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
    • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
    • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
    • Addresses sensitive issues of branding and intellectual property rights

  • 0071486550
  • 9780071486552
  • Ronald L. Kerber, Timothy M. Laseter
  • 1 February 2007
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 288
  • 1
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