Strategic Role of Marketing: Understanding Why Marketing Should be Central to Your Business Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Role of Marketing: Understanding Why Marketing Should be Central to Your Business Strategy Book

Despite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketing strategy which is focused on customer needs.Read More

from£N/A | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0077078543
  • 9780077078546
  • Adrian Davies
  • 1 June 1995
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 205
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