Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition Book

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. Read More

from£N/A | RRP: £53.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0130888524
  • 9780130888525
  • Craig S. Fleisher, Babette Bensoussan
  • 29 March 2002
  • Prentice Hall
  • Paperback (Book)
  • 457
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.