Strategies for Central and Eastern Europe (Macmillan Business) Book

This volume focuses big business in the former Soviet states of Central and Eastern Europe. The political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria and the Ukraine. Star ratings summarize the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.Read More