Strategies for Electronic Commerce and the Internet Book

Academic business analyst Henry C Lucas, Jr seeks strategies that work and reports on them in Strategies for Electronic Commerce and the Internet. The Internet isn't going anywhere. Businesses that exploit it wisely will succeed, while those who don't will have to struggle mightily to compete. Definitely not light reading, the prose is targeted at managers, executives and entrepreneurs charged with developing or improving their company's Internet-related business. Following the work of successful organisations like Cisco and Dell, analysing strategies of dot-com phenomena such as Amazon.com, and considering the introduction of massive change into a company's infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce. Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next Communications Revolution. --Rob LightnerRead More