Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness Book

Strategies of Multinationals in Central and Eastern Europe : Hardback : Palgrave Macmillan : 9780230230552 : 0230230555 : 15 Sep 2009 : The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.Read More

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    The focus of the study is on the larger food processing companies which invested in Central and Eastern Europe -- namely Nestle Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

  • 0230230555
  • 9780230230552
  • Dr Yordanka Chobanova
  • 21 August 2009
  • Palgrave Macmillan
  • Hardcover (Book)
  • 288
  • 1
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