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Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management Series) Book
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Product Description
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
- 0195161440
- 9780195161441
- Curtis M. Grimm, Hun Lee, Ken G. Smith
- 29 September 2005
- OUP USA
- Hardcover (Book)
- 288
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