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Strategy and Performance: Competing through Competences Book
* Excludes Voucher Code Discount Also available Used from £24.49
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Product Description
In a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise. This book helps you to understand your organization's potential, its capabilities and limitations, so when new challenges appear, you'll know how to manage your resources effectively to take advantage of them. It will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explaining how to improve and manage these resources to reinforce your strengths and ameliorate your weaknesses. CD included.
- 052175030X
- 9780521750301
- John Mills, Ken Platts, Michael Bourne, Huw Richards
- 13 June 2002
- Cambridge University Press
- Paperback (Book)
- 192
- Pap/Cdr
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