Strategy and Planning: A Manager's Guide (CBI Series in Practical Strategy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategy and Planning: A Manager's Guide (CBI Series in Practical Strategy) Book

This exceptionally useful and concise book provides essential information for managers and practitioners of strategic management, particularly those requiring a bird's-eye view of the whole subject, who have neither the time nor the inclination to read the encyclopaedic tomes that are available. The style is practical, without sacrificing integrity, and references are made to the important sources in the literature. Strategy and Planning: A Manager's Guide takes the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. The final chapter is optional, for those who are interested in an ongoing process of strategic planning.Read More

from£39.13 | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £2.52
  • 0471500062
  • 9780471500063
  • David Hussey
  • 6 November 2000
  • John Wiley & Sons
  • Hardcover (Book)
  • 296
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