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Strategy and Process in Marketing Book
Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0131821636
- 9780131821637
- Jon Murray, O'Driscoll
- 22 March 1996
- Prentice Hall
- Textbook Binding (Book)
- 505
- 1
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