Strategy and Process in Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategy and Process in Marketing Book

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4Ps. It embraces a wider network approach with relational marketing and channel management as key. Business systems, core processes and reengineering are incorporated into a reconceptualisation about how marketing is managed.Read More

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  • 0131821636
  • 9780131821637
  • Jon Murray, O'Driscoll
  • 22 March 1996
  • Prentice Hall
  • Textbook Binding (Book)
  • 505
  • 1
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