Strategy and Tactics of Pricing: A Guide to Profitable Decision-making Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategy and Tactics of Pricing: A Guide to Profitable Decision-making Book

A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.Read More

from£30.53 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £16.02
  • 0136690602
  • 9780136690603
  • Thomas Nagle, Reed Holden
  • 11 May 1994
  • Prentice Hall
  • Paperback (Book)
  • 400
  • 2
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