Strategy and the Business Landscape: Core Concepts Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategy and the Business Landscape: Core Concepts Book

Audience: MBA and Executive MBA strategy courses Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). Competitors: de Kluyver (PH)Read More

from£36.99 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £18.46
  • 0131430351
  • 9780131430358
  • Pankaj E Ghemawat
  • 6 July 2005
  • Prentice Hall
  • Paperback (Book)
  • 176
  • 2
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