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Strategy and the Business Landscape: Core Concepts Book
Audience: MBA and Executive MBA strategy courses Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). Competitors: de Kluyver (PH)Read More
from£36.99 | RRP: * Excludes Voucher Code Discount Also available Used from £18.46
- 0131430351
- 9780131430358
- Pankaj E Ghemawat
- 6 July 2005
- Prentice Hall
- Paperback (Book)
- 176
- 2
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