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Strategy and the Business Landscape Book
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0136015557
- 9780136015550
- Pankaj E Ghemawat
- 2 July 2009
- Prentice Hall
- Paperback (Book)
- 192
- 3
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