Successful Advertising: Key Alternative Approaches Book + PRICE WATCH * Amazon pricing is not included in price watch

Successful Advertising: Key Alternative Approaches Book

A guide to advertising which offers alternative forms of campaigns with different messages addressed to different markets through different media. International in outlook, the book presents its ideas without using specific cases or costings.Read More

from£17.53 | RRP: £20.99
* Excludes Voucher Code Discount Also available Used from £4.54
  • 0304700975
  • 9780304700974
  • Martyn P. Davis
  • 20 November 1997
  • Thomson Learning
  • Paperback (Book)
  • 128
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