Successful Advertising for Small Businesses ( + PRICE WATCH * Amazon pricing is not included in price watch

Successful Advertising for Small Businesses ("Entrepreneur Magazine" Small Business) Book

A step-by-step guide to planning, writing, designing, and producing advertising for both print and the electronic media, this book contains dozens of real-life examples of successful adverts along with detailed explanations of why they work. It describes how to: target their markets and select the right publications in which to advertise; write strong headlines, compelling captions and effective ad copy; design, size, lay out and handle the production of ad; and how to create ads for radio, TV and classified advertising.Read More

from£28.95 | RRP: £28.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471140848
  • 9780471140849
  • Conrad Berke
  • 26 September 1996
  • John Wiley & Sons
  • Hardcover (Book)
  • 199
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