Successful Market Research in a Week (Successful Business in a Week) Book + PRICE WATCH * Amazon pricing is not included in price watch

Successful Market Research in a Week (Successful Business in a Week) Book

As business becomes more complex and competitive, the role of information in the decision-making process becomes ever more important. Profitable activity depends on identifying and fulfilling customer needs in a rapidly changing business environment. This book provides a practical guide to market research for students and professionals covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.Read More

from£9.43 | RRP: £6.99
* Excludes Voucher Code Discount Also available Used from £2.61
  • 0340574666
  • 9780340574669
  • Matthew Housden
  • 7 January 1993
  • Hodder Arnold H&S
  • Paperback (Book)
  • 96
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