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Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business Editions) Book
An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471123803
- 9780826114600
- Edward L. Hester
- 16 November 1995
- John Wiley & Sons
- Paperback (Book)
- 256
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