Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers Book

Presents marketing principles including organization of intelligence - know your market as well as you know yourself and a secure position - occupy a position that cannot easily be taken by your opponent. This book also presents the principle of surprise - gain psychological dominance and deny the initiative to you opponent.Read More

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  • Blackwell

    Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In his new book, a bestselling author and Sun Tzu expert interprets the influential thinker's classic battle strategies specifically...

  • Pickabook

    Gerald A. Michaelson, Steven W. Michaelson

  • Product Description

    Battle-tested strategies for marketing your product or service to victory!

    Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

    • Organization of Intelligence: Know your market as well as you know yourself
    • Economy of Force: Assess accurately where you employ your resources
    • Simplicity: Even the simplest plans are difficult to execute

    Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

  • 0071427317
  • 9780071427319
  • Gerald A. Michaelson, Steven W. Michaelson
  • 1 October 2003
  • McGraw-Hill Professional
  • Paperback (Book)
  • 200
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