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Survey Research Handbook (Paperback) (McGraw-Hill/Irwin Series in Marketing) Book
Provides concepts and practical direction for beginners as well as ideas and techniques for experienced researchers. This work with its logical organization aims to mirror the survey research process itself from determining information needs to writing the final report. Appendices cover useful topics including experimental methods.Read More
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Blackwell
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language...
- 0072945486
- 9780072945485
- Pamela L Alreck, Robert B. Settle
- 1 December 2003
- McGraw-Hill Higher Education
- Paperback (Book)
- 496
- 3
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