Survey Research and the World Wide Web Book

B> Survey Research and the World Wide Web helps readers learn how to construct a survey or use the Web as a medium for targeting and surveying well-focused populations. The authors provide readers with specific approaches for collecting representative data from a variety of groups, populations and resources as well as practical, straightforward exercises that include numerous examples. Step-by-step instructions are provided to guide readers to accomplish each activity and screen shots and real-life vignettes highlighting the application if concepts and programs discussed in the text. This book is not a technical manual on how to program HTML or master Microsoft FrontPage, rather it is designed to help readers become proficient at using Web survey research tools. For anyone interested in building web research skills.Read More