Survival is Not Enough: Zooming, Evolution, and the Future of Your Company Book + PRICE WATCH * Amazon pricing is not included in price watch

Survival is Not Enough: Zooming, Evolution, and the Future of Your Company Book

In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing, Unleashing the IdeaVirus and The Big Red Fez Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming", which he defines as "stretching your limits without threatening your foundation". The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction and their company's prospects would do well to consider.--Harry C EdwardsRead More

from£29.14 | RRP: £17.99
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  • 0743225716
  • 9780743225717
  • Seth Godin
  • 2 July 2003
  • Simon & Schuster
  • Hardcover (Book)
  • 288
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