Surviving in the Newspaper Business: Newspaper Management in Turbulent Times Book

Surviving in the Newspaper Business is a "how-to" guide to newspaper management for the 1980s and beyond, presenting a set of unified principles for successful management and delineating the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the "total newspaper concept," Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. "All things considered, you will find an astounding amount of information in his 210 pages. . . . Surviving in the Newspaper Business offers the tools for almost anyone to accomplish that much, and a whole lot more." Newspaper Research Journal "He does an amazing job of boiling a huge subject down. His chapters and sections within chapters are short and easily digestible. He also writes clearly and with authority." ASNE BulletinRead More