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Sustainability Marketing: A Global Perspective Book
Deals with the successful development and marketing of sustainable products and services (eg hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies). This title takes a managerial approach to sustainability marketing.Read More
from£45.88 | RRP: * Excludes Voucher Code Discount Also available Used from £3.00
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Waterstones
WINNER of the VHB BEST TEXTBOOK AWARD 2010! (Presented by the German Academic Association for Business Research) Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century.
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Pickabook
Frank-Martin Belz, Ken Peattie
- 0470519223
- 9780470519226
- Frank-Martin Belz, Ken Peattie
- 5 June 2009
- John Wiley & Sons
- Paperback (Book)
- 306
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