Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management) Book

Through a discussion and analysis of the literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations whilst appealing to the suppliers the regulators and the consumers.Read More

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  • Blackwell

    Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural heritage tourism has positive economic and social impacts but can also have negative impacts...

  • 0415777046
  • 9780415777049
  • Deepak Chhabra
  • 19 April 2010
  • Routledge
  • Hardcover (Book)
  • 256
  • 1
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