Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World Book + PRICE WATCH * Amazon pricing is not included in price watch

Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World Book

Compulsion-to-compare is a rampant new customer behavior that if ignored can make a serious dent in any company's bottom line. Google and other search technologies have created an unprecedented state of customer informedness by which buyers are gathering information online to instantly compare alternatives.Read More

from£N/A | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Foyles

    Compulsion-to-compare" is a rampant, new customer behavior that, if ignored, can make a serious dent in any company's bottom line. Google and other search ..."

  • 0470345047
  • 9780470345047
  • Jill Griffin
  • 1 April 2009
  • Jossey Bass
  • Hardcover (Book)
  • 288
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.