Tangible Strategies for Intangible Assets: Managing and Measuring Intellectual Property, Intellectural Capital, and Other Critical Sources of V: How ... Property, and Other Sources of Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Tangible Strategies for Intangible Assets: Managing and Measuring Intellectual Property, Intellectural Capital, and Other Critical Sources of V: How ... Property, and Other Sources of Value Book

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.Read More

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  • 0071412867
  • 9780071412865
  • John Berry
  • 1 January 2005
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 325
  • illustrated edition
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