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Tested Advertising Methods (Prentice Hall Business Classics) Book
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues non-profit advertising as well as techniques of headlines illustrations and layouts. There is also new information useful to smaller businesses.Read More
from£13.48 | RRP: * Excludes Voucher Code Discount Also available Used from £23.76
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Blackwell
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Pickabook
John Caples, Fred E. Hahn, Gordon E. White
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