The 1% Windfall: How Successful Companies Use the Power of Pricing Book + PRICE WATCH * Amazon pricing is not included in price watch

The 1% Windfall: How Successful Companies Use the Power of Pricing Book

How do executives and managers set the right price? Underpinned by research and real-life anecdotes this title addresses this question offering guidelines any company - whether a multi-national conglomerate a small business or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.Read More

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  • Blackwell

    The 1%% Windfall reveals how modest incremental changes to an everyday business practice - pricing - can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%%...

  • 0061684325
  • 9780061684326
  • Rafi Mohammed
  • 1 April 2010
  • Collins Business
  • Hardcover (Book)
  • 256
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