The 5 Paths to Persuasion: The Art of Selling Your Message Book + PRICE WATCH * Amazon pricing is not included in price watch

The 5 Paths to Persuasion: The Art of Selling Your Message Book

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.Read More

from£15.26 | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £6.33
  • 0446695904
  • 9780446695909
  • Robert B. Miller, Gary A. Williams
  • 25 November 2005
  • Warner Books
  • Paperback (Book)
  • 256
  • New edition
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