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The Adaptive Decision Maker Book
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Product Description
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
- 0521425263
- 9780521425261
- John W. Payne, James R. Bettman, Eric J. Johnson
- 28 May 1993
- Cambridge University Press
- Paperback (Book)
- 348
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