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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising Book
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory ofRead More
from£21.99 | RRP: * Excludes Voucher Code Discount Also available Used from £3.99
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Blackwell
Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from...
- 074945024X
- 9780749450243
- Erik du Plessis
- 3 July 2008
- Kogan Page
- Paperback (Book)
- 256
- Reprint
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