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The Advertising Concept Book: Think Now, Design Later Book
A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.Read More
from£26.93 | RRP: * Excludes Voucher Code Discount Also available Used from £3.45
- 0500514054
- 9780500514054
- Pete Barry
- 4 August 2008
- Thames & Hudson
- Hardcover (Book)
- 272
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