The Art and Science of Interpreting Market Research Evidence Book + PRICE WATCH * Amazon pricing is not included in price watch

The Art and Science of Interpreting Market Research Evidence Book

Offers an account of the way researchers interpret evidence and apply it to decision making. This work shows how to assess your deciphering processes and presents a framework integrating quantitative and qualitative approaches for analysing complex data sets.Read More

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  • Blackwell

    Newcomers to market research should welcome this book. It provides an easy to follow account of the way today's market researchers - working in an holistic way across both qualitative and quantitative evidence - now interpret and apply evidence to...

  • Foyles

    The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.

  • Pickabook

    David V. L. Smith, Jonathan H. Fletcher

  • 0470844248
  • 9780470844243
  • D. V. L. Smith, J. H. Fletcher
  • 1 April 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 248
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