The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (McGraw-Hill Advertising Classic) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (McGraw-Hill Advertising Classic) Book

A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.Read More

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* Excludes Voucher Code Discount Also available Used from £48.73
  • 0071410937
  • 9780071410939
  • Denis Higgins
  • 1 March 2003
  • McGraw-Hill Professional
  • Paperback (Book)
  • 128
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