The Best of Branding: Best Practices in Corporate Building: Best Practices in Corporate Branding Book + PRICE WATCH * Amazon pricing is not included in price watch

The Best of Branding: Best Practices in Corporate Building: Best Practices in Corporate Branding Book

In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.Read More

from£N/A | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071403299
  • 9780071403290
  • James R. Gregory
  • 1 December 2003
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 288
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.