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The Best of Branding: Best Practices in Corporate Building: Best Practices in Corporate Branding Book
In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.Read More
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- 0071403299
- 9780071403290
- James R. Gregory
- 1 December 2003
- McGraw-Hill Professional
- Hardcover (Book)
- 288
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