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The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies Book
* Excludes Voucher Code Discount Also available Used from £7.35
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ASDA
World-class marketing practitioners share their expertise on all aspects of marketing providing a real world perspective on essential information all marketing executives business owners entrepreneurs students of marketing and anyone interested in world-class success need to know.
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Blackwell
The most comprehensive and authoritative guide of its kind, The Big Book of Marketing offers a practical, real-world approach that other marketing books lack.Marketing experts from 86 of the world's most successful companies weigh in to provide...
- 0071621253
- 9780071621250
- Anthony G. Bennett
- 1 February 2010
- McGraw-Hill Professional
- Paperback (Book)
- 400
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