The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies Book + PRICE WATCH * Amazon pricing is not included in price watch

The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies Book

Offers prescriptions on staying ahead of the curve in a fast-paced marketing environment. This book presents the insights of marketing professionals on research, planning, pricing, public relations, advertising, direct marketing, international marketing, and eighteen other areas marketers need to master in order to succeed in a global marketplace.Read More

from£61.12 | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £7.35
  • ASDA

    World-class marketing practitioners share their expertise on all aspects of marketing providing a real world perspective on essential information all marketing executives business owners entrepreneurs students of marketing and anyone interested in world-class success need to know.

  • Blackwell

    The most comprehensive and authoritative guide of its kind, The Big Book of Marketing offers a practical, real-world approach that other marketing books lack.Marketing experts from 86 of the world's most successful companies weigh in to provide...

  • 0071621253
  • 9780071621250
  • Anthony G. Bennett
  • 1 February 2010
  • McGraw-Hill Professional
  • Paperback (Book)
  • 400
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