The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it Book + PRICE WATCH * Amazon pricing is not included in price watch

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it Book

Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.Read More

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  • Blackwell

    Drawing on a decade's worth of brand and financial data from Young & Rubicam's BrandAsset Valuator, the largest brand database in the world, John Gerzema and Ed Lebar lay out credible evidence that businesses think brands are worth more than the...

  • Pickabook

    John Gerzema, Edward Lebar, Peter Stringham (Foreword)

  • 047018387X
  • 9780470183878
  • John Gerzema, Edward Lebar
  • 24 October 2008
  • Jossey Bass
  • Hardcover (Book)
  • 272
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