The Brand Gym: A Practical Workout for Boosting Brand and Business Book + PRICE WATCH * Amazon pricing is not included in price watch

The Brand Gym: A Practical Workout for Boosting Brand and Business Book

Using attributes from managers and directors who have built successful brands this book offers a program of workouts that analyze the fundamental reasons behind the success of brands across a range of business areas. It helps brand managers ensure the life of their brands by focusing on the techniques that make sustained brand growth happen.Read More

from£29.68 | RRP: £21.99
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  • Blackwell

    Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of workouts that analyze the fundamental reasons behind the success of brands across a range of business areas.

  • 0470847107
  • 9780470847107
  • David Taylor
  • 25 October 2002
  • John Wiley & Sons
  • Hardcover (Book)
  • 222
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