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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions Book
The days of the image brands are over and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant co-founder of the legendary agency St.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0470027517
- 9780470027516
- John Grant
- 31 March 2006
- John Wiley & Sons
- Hardcover (Book)
- 328
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