The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand Book + PRICE WATCH * Amazon pricing is not included in price watch

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand Book

Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing.Read More

from£17.34 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £4.36
  • 074946125X
  • 9780749461256
  • Erik Du Plessis
  • 3 February 2011
  • Kogan Page
  • Hardcover (Book)
  • 272
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