The Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation Book + PRICE WATCH * Amazon pricing is not included in price watch

The Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation Book

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book deals with creating breakthroughs in large organizations where so much energy is often committed to existing activity. It provides the tools and techniques to enable you to get closer to your customers.Read More

from£N/A | RRP: £39.99
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  • Blackwell

    Foreword Ch. 1 On Innovation and How to Use This Book 1Ch. 2 Building Your Case 7Ch. 3 Resourching the Breakthrough Zone 16Ch. 4 How to Facilitate a Breakthrough Zone Event 33Ch. 5 Training the Breakthrough Team 59Ch. 6 The Breakthrough Zone 103Ch.

  • 0470855398
  • 9780470855393
  • Mac Andrews, Roy Langmaid
  • 30 October 2003
  • John Wiley & Sons
  • Hardcover (Book)
  • 248
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