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The Business Environment Book
This well-established textbook has been written for students taking a first course on the business environment as part of a business or finance degree. It offers comprehensive analysis of the external influences affecting business activity, supported by a wealth of statistical data, contemporary commentary and mini case studies. The nature and context of the changing business environment, environmental influences on demand and supply are covered from a European and international perspective. The third edition of Business Environment retains the successful format of pervious editions, while introducing a number of important changes.Read More
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- 0273641638
- 9780273641636
- Dr Ian Worthington, Chris Britton
- 1 February 2000
- Financial Times/ Prentice Hall
- Paperback (Book)
- 496
- 3
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