The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers Book

Paperback. Pub Date :2013-09-09 Pages: 264 Language: English Publisher:. Berrett-Koehler Publishers Right now the number of people living on 2 a day or less is more than the entire population of the world in 1950 These 2.7 billion people are not just the world's greatest challenge-they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively. businesses can earn handsome profits while helping to solve one of the world's most intractable problems.The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor. armed with a thorough understanding of what they really want and need and driven by what they call Polak the ruthless pursuit of affordability. has been doing this work for years. and Warwick has extensive experience in both busine...Read More