The Business of Software: What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad Book + PRICE WATCH * Amazon pricing is not included in price watch

The Business of Software: What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad Book

Cusumano links issues of strategy and organization with those of managing technology. He argues that the way to success in the software business lies in choosing a business model that will capitalize on the good times and survive the bad.Read More

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  • Blackwell

    A leading expert on the global software industry reveals the inner working of software giants like IBM, Microsoft, and Netscape, and shows what it takes to create, develop, and manage a successful company--in good times and bad--in the most...

  • 074321580X
  • 9780743215800
  • Michael A. Cusumano
  • 17 May 2004
  • Simon & Schuster Ltd
  • Hardcover (Book)
  • 352
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