The Business of Tourism Book

"An excellent upgrade on the already strong fifth edition." "The strength of this book lies in its easy to read, accessible style." "The organisation of the topics is very good ...The text flows well from one topic to the next." "The extensive use of such a broad range of case studies and examples throughout is testament to Chris Holloway's depth of knowledge in this industry." The Business of Tourism provides a basic understanding of the nature, structure and organisation of the tourist industry. It examines the role of tourism in the economic development of a country, and the interplay between the public and private sectors. Tourism operations within each sector - attractions, carriers, tour operating, retailing, accommodation and tourist offices - are described in detail. The new edition takes account of the growing significance of sustainable tourism, latest developments in information technology and the rapid changes in distribution resulting from these developments.Read More